The Evolution of the Little Bone Broth Company (Alex Watson)

This episode delves into Alex Watson's journey with The Little Bone Broth Company, from its humble beginnings at Christchurch's farmers market in 2018 to its current position seeking capital investment. Starting with just 42 jars at his first market stall, the company now produces around 2,000 units weekly, distributed nationwide through Foodstuffs and independent retailers.

Alex discusses navigating a recent product recall, which, while challenging, ultimately strengthened the business's processes and reinforced market demand for preservative-free products. The company is currently amid a $1.5M capital raise, seeking investors to support automation, marketing expansion, and potential export opportunities, particularly to Australia and Hong Kong.

The business is exploring significant growth opportunities, including possible entry into Progressive supermarkets, launch of new concentrated stock products, and aims to increase production to 50,000 units weekly by 2025. Alex emphasises the importance of building a strong team and board as the company scales, acknowledging the limitations of wearing all hats in the business.

Looking ahead, Alex envisions preparing the company for potential sale within 5-7 years, with immediate focus on expanding domestic market presence and developing export strategies. The discussion highlights his evolution from hands-on market vendor to strategic business leader, emphasising the importance of accountability and strategic partnerships in business growth.