Redefining the tattoo industry with Haven Tattoo | Jasmin Bristowe

In this episode, Jasmin Bristowe shares her journey of building Haven Tattoo from a small 30-square-foot shop to two thriving studios. Starting in 2020 at age 22 with no tattoo industry experience, she focused on creating an elevated customer experience while letting her artists handle the creative work.

Key themes include her emphasis on continuous reinvestment in the business, building strong teams through trust and autonomy, and maintaining work-life balance through regular time in Bali. The second studio opening at The Drifter Hotel marked a significant expansion, though came with unexpected challenges around fit-out costs and timing.

Jasmin discusses how not being a tattoo artist herself became a strength, allowing her to focus on the business and customer experience aspects while giving her talented team creative freedom. She's expanded Haven beyond just tattoos into piercing, permanent jewelry and other lifestyle offerings.

The conversation explores her leadership philosophy of empowering staff rather than micromanaging, and how stepping back from day-to-day operations has allowed her to work on strategic growth while maintaining personal wellbeing through travel, fitness and time with family.

Looking ahead, Jasmin aims to focus more on personal development in 2024 while continuing to grow Haven's brand through new product lines and services. Her success demonstrates how focusing on customer experience and team culture can help overcome industry stigmas and create sustainable growth.