The Bucket List Guy (Ron Montgomery)

Ron Montgomery shares his journey from traditional face-to-face travel consultancy to a digital remote business model, preparing for a three-month family adventure across eight countries whilst continuing to work. His unique approach focuses on understanding clients' core motivations rather than selling pre-packaged solutions.

As owner of Spirit of Travel, Ron's philosophy centres on delving deep into clients' personal aspirations and travel goals. He emphasises the importance of understanding why someone wants to travel rather than just where they want to go. This approach led to his innovative service of capturing personalised content for clients whilst travelling, providing them with tailored insights into destinations they plan to visit.

The travel industry has seen significant changes post-COVID, including airlines removing commissions and new insurance requirements. Ron notes a trend towards last-minute bookings and "revenge travel" as people make up for lost time. He's adapted by embracing digital tools, implementing a comprehensive travel app for clients, and maintaining strong relationships with local experts worldwide.

His upcoming family adventure represents both a personal challenge and business opportunity, allowing him to document experiences whilst testing his remote work model. Despite the complexities of travelling with young children and managing a business on the road, Ron sees this as an opportunity to demonstrate how modern travel and work can seamlessly integrate.