You Didn't Have a Gin Brand Last Time (Clive Antony)

This episode revisits Clive Antony one year after his first appearance. As a partner at creative agency Antony & Mates, Clive discusses their new venture studio, B Bet Group, which takes equity in early-stage product businesses in exchange for marketing services and business advice.

A key project is Homebody Gin, developed with a focus on affordable luxury and celebrating at-home drinking culture. Clive shares how 2023 was spent quietly developing products like this, while 2024 marks their public launch phase.

The conversation explores how Antony & Mates balances client work with venture projects, maintaining focus on quality over rapid scaling. Clive reveals his crystallised long-term vision: contributing to Christchurch's growth by building both a strong creative agency and helping launch successful local businesses.

They discuss media consumption trends, with Clive noting how platform strategies have become more nuanced and targeted. He observes the shift from a one-size-fits-all approach to tailored content for different channels like Facebook, Instagram, and TikTok.

The episode concludes with thoughts on AI integration in business, with Clive sharing how his team uses tools like ChatGPT while maintaining human creativity at the core of their work.