Josh Townshend 1.5

In this episode, Josh Townshend discusses his journey into relationship coaching. He outlines his three core focus areas: dating, maintaining relationships, and dealing with breakups. Josh aims to deliver value through different service packages, from weekly check-ins with WhatsApp support to comprehensive three-month programmes including emergency sessions.

Josh details his marketing approach, particularly his use of anonymous Q&As through NGL, which has yielded a 5-10% conversion rate of enquiries to direct messages. He emphasises the importance of building social proof and authority gradually while maintaining professional boundaries between coaching and therapy.

The discussion explores pricing strategy, with Josh noting the challenge of determining value in an unregulated industry. He's focused on package-based offerings while maintaining flexibility with weekly and monthly retainer options.

Key challenges discussed include time management, content creation, and balancing study commitments. Josh aims to work with 10-15 clients regularly throughout 2024, acknowledging the need to carefully manage workload to maintain service quality.

Looking ahead, Josh plans to launch a website and expand his online presence through targeted advertising, while continuing to build his in-person men's group and develop his coaching methodology.