Artificial Intelligence, a property developers take | Blair Chappell

In this episode, Blair Chappell shares insights on AI adoption in property development and his experience with large-scale projects like Manchester Square. He's particularly focused on practical AI applications, including implementing an AI call agent for sales inquiries. The system effectively handles initial customer contact while maintaining a human touch - so convincingly that most customers don't realise they're speaking with AI.

Blair emphasises the importance of strategic AI adoption, warning against over-reliance or implementation without proper understanding. He sees AI as an assistant to enhance human capabilities rather than a replacement, particularly in data analysis and efficiency improvements.

The discussion reveals how Williams Corporation maintains significant output, delivering approximately one house per working day. While embracing technological advancement, Blair stresses the continued importance of human interaction and expertise in business relationships, particularly in joint ventures where finding the right partners with complementary skills and aligned values is crucial.

He notes a shift in how AI is impacting professional sectors, suggesting that contrary to initial expectations, AI might affect knowledge-based roles more than manual labour positions. The key to success, according to Blair, lies in embracing AI while maintaining strong human relationships and practical expertise.

His approach to technology adoption focuses on implementing systems that enhance rather than replace core business functions, ensuring that if an AI system fails, it won't critically impact operations.