Using wool extract to battle hair loss | Natalie Harrison
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Using wool extract to battle hair loss | Natalie Harrison
David and Natalie sit down to share insights into her entrepreneurial journey. From starting in cleaning to founding Kiri 10, a hair care company offering both internal and external solutions for hair loss. They also dive into her personal journey with mental health and how her openness about the issue has profoundly impacted the growth of her business.
In this episode, Natalie Harrison shares her journey from running a commercial cleaning business to founding Kiri 10, a hair care company offering innovative solutions for hair loss. After experiencing her own struggles with hair loss due to mental health issues, she discovered a unique keratin supplement through an industry connection. The product's effectiveness led her to develop a complete hair care range incorporating New Zealand wool extract.
The business has seen remarkable growth, doubling revenue every 3-4 months since launching their hair care products in 2023. Natalie's authentic approach to sharing her personal mental health journey has deeply resonated with customers and helped build a strong brand community. She's also overcome chronic fatigue through the Lightning Process, which has influenced her positive business mindset.
Looking ahead to 2025, Kiri 10 is pursuing international expansion into Australia, India, Fiji, the UK, and potentially the EU, US and China. Natalie has recently built a stronger team structure, bringing on in-house content creation, dispatch support, and a marketing company to enable this growth.
The conversation highlights how being transparent about personal struggles has actually strengthened the business, with Natalie's authenticity helping forge genuine connections with customers and ambassadors. Her journey reflects an evolution from small business owner to confident entrepreneur, though she admits she's still getting comfortable with the latter title.
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