This Agency CEO Is Planning Global Domination (Stanley Henry)

Stanley Henry, founder of The Attention Seeker agency, shares his journey from hospitality to building a successful social media and creative agency. After moving back to New Zealand in 2019, he built his personal brand on LinkedIn before expanding into a full-service agency during lockdown.

The business has grown significantly over 4.5 years, with projected revenue of £5.4m this year. While personal branding remains core to their offering, the majority of revenue now comes from full-scale social media management and brand strategy work.

Henry emphasises radical transparency, sharing financial goals publicly and maintaining open salary information within the team. The agency is currently expanding to New York, having spent 10 weeks there establishing connections and securing a major client. Their ultimate goal is global expansion, with plans to move into Europe or Asia after establishing the New York office.

Key to their success has been focusing on customer intimacy rather than product leadership. Inspired by the book "Unreasonable Hospitality", they prioritise exceptional client relationships and experiences over purely technical delivery. The agency has grown to 26 staff, with plans to reach 34 in the coming weeks.

Henry attributes much of his entrepreneurial mindset to Gary Vaynerchuk's content and believes in the power of transparency in business to create opportunities and inspire others.