Business Simple (Guest Podcast)

Here's a 300-word summary:

David Melse shares insights from his journey as a business coach and podcast host. Starting with a concrete industry job straight out of school, he discovered his passion for business improvement and efficiency. Over 20 years, he's owned businesses across various sectors, from firewood to digital marketing.

A pivotal moment came during COVID when his agency needed restructuring. Working with a business coach helped him make tough decisions, highlighting the value of external perspective - something he now provides to others.

David's coaching approach centres on structured goal setting, breaking down larger objectives into manageable chunks. He advocates for stretching goals across multiple years rather than overloading short-term targets.

His 10 Years 10 Million podcast, launched two years ago, has evolved into a community-building tool. He runs networking lunches and educational events in Christchurch, focusing on bringing together like-minded business owners.

Key insights include: - The importance of taking action rather than overthinking - Using accountability systems like his "Monday Morning List" - The value of content marketing and personal branding - Building genuine connections through events and community

David emphasises the significance of surrounding yourself with the right people, noting that your peer group significantly influences your success. He believes in focusing on product excellence above all else and maintains that most business owners inherently know what they need to do - they just need the push to act on it.

Currently, his focus is on becoming New Zealand's most valuable business coach while scaling his events and continuing to add value through his podcast and community initiatives.