David Melse interviewed on his own podcast

This episode flips the usual format with Scott interviewing David Melse on his own podcast. David reflects on his journey from operations manager to business coach, discussing how his podcast has evolved over 185 episodes since August 2020.

He shares his pride in consistently producing content through challenging times, noting how the podcast has become instrumental in attracting coaching clients. A recent viral clip featuring Tom Hardy reached 18,000 views, highlighting the podcast's growing impact in Christchurch's business community.

David discusses his business, Alt, which focuses on business coaching and events. He emphasises the importance of being an unbiased advisor for business owners, who often struggle with isolation in their decision-making. The episode reveals Alt's expansion from its marketing agency roots to its current form, supported by sponsors including Gerard's Insurance, Neurofit, and the Hancock Group.

Key insights include David's approach to goal-setting, emphasising the importance of celebrating achievements rather than simply moving to the next target. He also discusses the challenge of decision-making, noting that indecision rather than wrong decisions often holds entrepreneurs back.

The conversation concludes with reflections on sponsorship strategy, highlighting the importance of authentic partnerships based on genuine experience with the businesses promoted.